Launched by Alejandro Lo Celso in 2001, PampaType can boast about more than just its excellent and diverse library of type: it’s also the first South American type foundry. After two decades of leading the continent across both retail and…
About PampaTypeUniqueness, quality and passion for detail are the secrets behind the premier type foundry of the pampas
Being the first and most experienced independent font foundry from South America, PampaType was founded in 2001 in Argentina by Alejandro Lo Celso, with the purpose of developing high quality typefaces for the widest range of uses, engaging in both retail & bespoke font industries.
Since then their passion and work, which pioneered the Latin American type design scene, have become widely known and appreciated. Their typefaces have been broadly recognized for their quality and originality, and their team have become more international and more experienced. They believe in the idea of diversity. It is not unusual that PampaType families include various styles, some of them meant for immersive reading, some others for titling or decorative use. Their fonts are carefully handcrafted. They pay serious attention to details so characters look good both printed and on screen. Spacing and kerning are made by hand following visual strategies rather than mathematical methods. Therefore instead of feeling mechanical, their fonts build an organic rhythm, aiming at a friendly atmosphere and comfortable reading. At PampaType they build type with great care bearing in mind that it plays a significant role in human culture. “What matters has to be said in sharp, beautiful letterforms, with a clear intention in mind.” “The dilemma of our invisible art is that it must eloquently address two very different factors: on the one hand, the types must be very comfortable to read, recreating the characters and words with humble clarity for the reader who shall concentrate on the meaning of text. On the other hand, it must propose beauty and elegance to the sensitive viewer.” “Each new type design is an opportunity to stimulate readers in a new and unique way.”
Francisco Gálvez Pizarro
Chilean graphic designer and self-taught type designer. He teaches at the Pontificia Universidad Católica de Chile and is the author of the book Hacer y componer, una introducción a la tipografía, a broadly read title in the Spanish speaking world. His typeface Australis was awarded the Gold Medal at Morisawa, Tokyo, 2002. His typeface Otta was selected at the Modern Cyrillic, 2019. His typefaces Amster and Chercán are both Typographica favorites of 2014 and 2016. Together with Rodrigo Ramírez, Francisco created bespoke fonts for national newspapers, the public transport system and the motorway signs in Chile.
Jorge Iván Moreno Majul
Font developer based in Veracruz, México, whose type work has been selected by the Tipos Latinos international biennale. He has been the main font developer at PampaType for many years, and he has collaborated in the design and production of custom typefaces with a variety of independent foundries such as LetraCase, Branding with Type, Research Studios Barcelona, and several font designers from the Latin American scene. He was part of FontStage, a group of type designers who delivered custom projects for Google Fonts. He also gives lectures and workshops on digital type, font production, coding and the like. However what he enjoys most is putting letterforms’ nodes where they belong.
María Laura Olcina
Argentinian graphic designer, community manager and a teacher. Graduated in visual communication design from Universidad Nacional del Litoral, she is part of the chair of audiovisual expressive media at the same university. She is working with PampaType since 2017 to help them build an engaged Social Media Community around. Outside PampaType, she collaborates as a designer with a range of organizations and also enjoys involvement in lettering projects. She gives workshops on photography and content creation for social media too.
Alejandro Lo Celso
Loche (Alejandro’s nickname) is an info and type designer, author, and teacher born in Córdoba, Argentina (1970). He acted as an art director at magazines and newspapers in Buenos Aires before he graduated with distinction from the MA in type design, University of Reading (UK), and later from the ANRT, Atelier National de Recherche Typographique in Nancy, France. He has given lectures and workshops extensively on type, lettering, and letterform history in Europe, Latin America and other parts of the world. In 2001 he founded PampaType, the first font foundry from Argentina, whose work has been widely recognized for its originality. Loche’s work has been prized by Morisawa, ATypI, TDC, Hii awards, Typographica, Tipos Latinos, Bienal Iberoamericana de Diseño, Communication Arts, Creative Review. He currently teaches in the masters of Typography at the University of Buenos Aires.
He is graphic and type designer based in Strasbourg. He specializes in type design, editorial design and visual identities for cultural fields. He started his career as an editorial and graphic designer in Luxembourg and France before graduating from the ANRT, Atelier National de Recherche Typographique in Nancy, France, where he focused on the early medieval musical notations. In 2017 the research was funded by the French National Center for Visual Arts. Carolinéale, a resulting typeface that embraces this project is to be published soon at PampaType. Since 2016 he is a contributive type designer at PampaType where he collaborates in the extension of the foundry’s catalogue as well as in the design of custom type projects.
He is a multidisciplinary design director & type designer, born in Mexico City, based in Dubai, UAE. He specializes in editorial and type design, branding and infographics. Nowadays he is Group Design Director for Harper’s Bazaar Arabia. His work has been recognized by the Society of Publication Designers, Society of News Design, Communication Arts, Cámara Nacional de la Industria Editorial Mexicana, World Association of Newspapers and News Publishers, The Best Sport Design and Tipos Latinos.