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Tonibral ad

Ad for Tonibral, a brand name for memantine, which is a medication used to treat Alzheimer’s disease. Argentinian graphic designer Eduardo A. Cánovas (Estudio Cánovas) used the Stripes typeface not just for the name. He also composed the illustration with it, depicting a brain with convolutions. See especially the 8 and O glyphs in the multiline typeface.

The image was scanned from the Graphis annual 1979/80 by dispokino. Estudio Cánovas was established in 1958 and has worked for several clients in the pharmaceutical sector, including Distripharm and Laboratorios Bagó.